For EUROSATORY, P&C INTERNATIONAL (US and French worldwide exhibitions agent) and EDICONSULT (Italian worldwide agent) took the initiative to gather the 20 most important international trade shows organizers in the fields of DEFENSE&SECURITY, including EUROSATORY (France), IDEX (UAE), DSEI (UK), EDEX (Egypt), INDODEFENCE (Indonesia), LAAD (Brazil), FIDAE (Chile), SITDEF (Peru) and many others.
EUROSATORY, which is now the major exhibition worldwide, was the ideal and chosen opportunity for this singular reception. Network, brainstrorm, discuss the medium and long term prospectives, and show the unity of the defense and security event industry, this was the goal.
With the COVID crisis, organizers were facing governments regulations regarding the limitations of number of people to be gathered in the same place. These restrictions paved the way for online events and saw the rise of virtual event management services. However to do business internationally, find new partners, and close deals the face-to-face meeting is still the best way to run the discussions. As countries re-opened their frontiers and eased the sanitary measures, exhibitors are back on track, ready to travel, export and shake hands in order to expand their business. And show organizers are happy to put at their disposal the right platforms.
Behind the scene, the main actors, international agents and show organizers are hand in hand to create and make the trade shows happen. They actively support manufacturers with official and institutional delegations, national and international media, facilitate connections with local partners through BtoB meetings.
As a reminder, with more than 15 years of experience, P&C INTERNATIONAL remains as dynamic as ever in terms of proposals and support for exhibitors export.
By JEAN-PIERRE HUSSON